A lot of people believe that building a brand is something that concerns physical and visual traits of your company. In other words, a lot of people mistake the logo, name and marketing campaign for a brand. In reality, a brand is something much more abstract. It’s the first idea that pops into one’s mind … Read more →
If you would like to take your brand tangibly to real people in your target audience, but don’t fully rely on SEO, then the next best option now is to explore social media. There are plenty of popular social media platforms like Facebook, Pinterest, Twitter, Instagram, Google+, Snapchat to name a few. Even though there … Read more →
The smartphone revolution has changed the way businesses operate today including the healthcare sector. The number of health apps is also on the rise. The global mHealth app market size was valued at USD 4.19 billion in 2016 and is expected to reach USD 111.8 billion by 2025, growing at a CAGR of 44.2%, according … Read more →
Marketing is a time consuming task. This is why businesses need to do all they can to align their overall efforts. With a customized marketing campaign, you can appeal to the needs and desires of your ideal customer. With salon management software, you can easily keep track of the services and products your customers prefer … Read more →
It’s a significant achievement in this day and age where the global business industry is exceptionally tightly packed to be able to launch your startup. Not only you dreamt big, but also planned and strategized things along the way. It takes sincere efforts and dedication, and you pulled it off! A pat on the back … Read more →
Digitalization, full or partial, did deeply influence human lives and is extending its influence over different spheres of modern life. In pre-digital world people used to purchase things in direct manner, i.e., personal communication was vital during that time period. But today, with the use of technology the marketing, purchasing is becoming indirect without any … Read more →
A “Facebook marketing expert” accepted our outreach offer to create a video for her business at no cost, just to show her what our new video-making platform can do. I sent her back a 16-second video that pitched her Facebook marketing course. It included professional graphics, the typography was perfectly in sync with her brand … Read more →
This is the era of digitization! Have you ever noticed how your mobile phones have turned into a marketing tool now? While swiping on Instagram, checking out Snapchat or any other Application on your smartphone there would be an advertisement present to capture your attention. In this digital world, marketers do everything to make their … Read more →
Marketing is a process of attracting potential customers and clients in your products and services. Marketing involves researching, promoting, selling and distributing your products or services. Marketing involves everything you do to get your potential customers and your product or service together. Marketing is one of the most important things a business can do. Not … Read more →
With so many social media platforms available in today’s marketplace, it’s important to know which ones are most effective for your business and how often you should measure your marketing and branding performance. If you are concerned about the best approach to take for both developing and measuring your market strategy, below is some information … Read more →
Marketing your small business is hugely important. If you don’t do any marketing, how will your potential customers or clients know that you even exist? Even the smallest amount of marketing is better than none at all, but good, well thought out, strategic marketing is best. However, even knowing how important marketing is to any … Read more →
Small businesses face the constant challenge of fighting the intense competition in the market. This is an ongoing process that never ends. When you as a small business owner are constantly fighting the competition, you should think differently and get creative. Creativity and innovation have shot some small businesses into fame. They have used the … Read more →
When you are running your business online, you have a number of different ways to get your message across and make sure that you are properly promoting it. Much of marketing your business includes using tools and being willing to think outside the box. While you can get your company out to new customers in … Read more →
There is no perk as great as influencer marketing that this digital age has bestowed upon us. The voice of authenticity that an influencer adds to a brand or a product appeals much more to a commoner than direct advertising. Be it brand awareness, sales, or campaign, influencer marketing carries the potential to drive up … Read more →
Content marketing has turned into the most widely accepted B2B approach in the market these days. You need some time and effort to build up a strategy and applying it consistently. Creating useful and meaningful content is the only one side of the coin. Digging deep into the ways you can attract your customers through … Read more →
Every powerful digital marketing campaign rests on SEO and content marketing as some of the most effective traffic boosters. However, optimizing your site for search engines is not the only way to drive more traffic and improve your search results. On the contrary, you need to find a way to diversify traffic to your site. … Read more →