The importance of having a personal website

Not long ago, the internet was a luxury, reserved for the select few. Today, anyone can establish an online presence with under US$10. And nowadays, with tools like WordPress and Wix, you don’t even have to know how to code. But do you really need your own website? Here are four reasons to have a … Read more →

5 social media marketing tactics every e-commerce store should follow to generate more sales

Source  Running your very own e-commerce store is exhilarating, challenging, and oh so stressful. But in today’s post-COVID-19 crisis, it’s more a necessity than an option. You need to get your brand online- or face the possibility of dying a slow death. Almost everyone is stuck at home during the pandemic. They are being pushed … Read more →

Smart Ways to Use Video in Your Marketing

How You Can Be Smart About Using Video in Your Marketing Video has been an excellent tool for communication since it was first invented. Even more than the written word, this medium has the power to draw attention and really engage audiences. The appeal of video content is evident to most marketers to the point … Read more →

Effective Ways to Boost Your Digital Marketing Strategies

Technology has revolutionized the methods that companies use to interact with their customers and promote their products and services. Utilizing digital channels is now considered to be one of the most effective marketing strategies to build brand authority and awareness. Digital marketing offers businesses a global reach and is generally a low-cost option when compared … Read more →

What Does an Internet Marketing Firm Do?

Internet Marketing firms formulate exemplary strategies for clients and execute them on online platforms to help them gain customers and profits. These agencies work through and through with their clients to help them achieve their business goals. They organize campaigns, advertise extensively, and formulate excellent strategies to build up a strong base for their clients. … Read more →

Using Content Marketing & Social Media Marketing Cleverly To Achieve Your Goals

Instead of pitching your brand, there is another approach to drive profitable consumer action. And that is content marketing. This is a strategic tactic that centers on structuring and disseminating useful, relevant and consistent content to draw and retain a clearly defined target audience. We can confidently say content marketing is a win-win situation for … Read more →

3 Practical Ways to Implement AI Into Your Marketing Strategy 

AI is currently all the rage. Clearly there’s a lot of hype around it, but this surging technology is much more than another fad. Artificial intelligence is changing the way we do business and marketing is no exception. From content to customer support and advertising, organizations in various fields are increasingly adopting AI to gain … Read more →

7 Exciting Trends That Will Rock Digital Marketing in 2020

Digital technology is evolving at what seems like lightning-fast pace. If you are looking for proof, just take into account that no more than a couple of years ago the concepts like voice search, machine learning, and artificial intelligence were still in the realm of sci-fi. What do all these things mean for marketers that … Read more →