AI is currently all the rage. Clearly there’s a lot of hype around it, but this surging technology is much more than another fad. Artificial intelligence is changing the way we do business and marketing is no exception. From content to customer support and advertising, organizations in various fields are increasingly adopting AI to gain … Read more →
Digital technology is evolving at what seems like lightning-fast pace. If you are looking for proof, just take into account that no more than a couple of years ago the concepts like voice search, machine learning, and artificial intelligence were still in the realm of sci-fi. What do all these things mean for marketers that … Read more →
Nowadays people don’t like advertisements. They use AdBlock, unsubscribe from emails, ignore sponsored posts, and skip video ads. So how can you do branding for your company and promote your services and products in such an environment? The answer is Content Marketing. It not only conveys all the information to your targeted audience but starts … Read more →
Budget limits highly impact business awareness growing, audience acquiring and the revenue generating. In practice, 39% of small businessmen admit that budget limit is the main brake factor of business development. In this case some affordable marketing tools can be extremely useful. Despite their low price, they can bring high income and increase customer base. … Read more →
As a small business constrained by a tight budget, the effective marketing of your services and products can be somewhat of a challenge. From engaging social media posts and email marketing campaigns to your branding and pricing strategy, marketing is a big demand for small business owners while they strive to grow their business. The … Read more →
No matter what type of business you run, online reviews have an incredible impact on your company. Good reviews in the right places can boost your business opportunities, leads, revenue, and sales. In contrast, excessive negative online reviews can quickly put you out of business. If you own a restaurant, medical office, ecommerce site, or … Read more →
Guerrilla marketing panders to sensationalism and eccentricity, and might just be what you need to spice up your monotonous content marketing. It has the potential to sweep your audience off their feet and alter their perspective on your brand image. And the bar of entry is low enough for small businesses. Online guerilla marketing can … Read more →
Digital marketing is a vast marketing technique that dominates the modern business industry. It is an important pillar of every successful business, in whichever industry you can think of. Whether it is a multimillion-dollar company or a neophyte in the field, they both rely on digital marketing strategies to stay competitive and relevant in the … Read more →
The significance of the advertisement can never be overemphasized. It is impossible for any business to climb the ladder of success if the major step of advertisement is missing. No matter how amazing the quality of your product is, it will be a complete waste for you if you cannot sell it. The basic difference … Read more →
Are you collecting emails yet? If not, you should be; email marketing has one of the best ROI’s in all of digital marketing, with an average of $42 returned for every dollar spent. Often overlooked by beginners, you should prep yourself for email marketing as soon as you are able. Every time I launch a … Read more →
A few years back, digital marketing was just a new and different way to advertise. However, today the importance of digital marketing has become something mandatory for both big and small businesses. Basically, it has become an essential part of what a business is for its customers. The days of communication over TV and newspaper … Read more →
In 2020, launching a digital marketing campaign has become inevitable for all businesses around the world. In fact, if a business fails to launch at least one type of digital marketing campaigns, it may be doomed to failure and oblivion. In the new age and competitive market we are facing, designing a marketing campaign, if … Read more →
Do you get a lot of visitors to your website but struggle to convert them into customers? This can be incredibly frustrating as a business owner because you will be getting close to securing them but to then fall at the last hurdle. This is, naturally, incredibly frustrating. This is why you need to know … Read more →
Millennials. You know the word. From news articles to Twitter threads—this is a prevalent topic of conversation. Whether discussing millennials and technology, millennials and entitlement, or millennials and work ethic—they get a lot of press, and much of it tends to be negative. Despite their reputation, this term is more than just slang for “lazy … Read more →
Use SMS marketing to create an enhanced shopping experience and improve your omnichannel marketing strategy. When you think about your marketing strategy, do you envision an omnichannel experience that creates one, comprehensive vision? One that when customers visit your store or shop online, it feels like a seamless transition and provides an excellent customer experience? … Read more →
What is B2B Marketing? Business-to-business marketing is where a company’s product is sold or service is offered to another company. B2B marketing techniques are based on the same principles as consumer marketing but are carried out in a unique way. It is different from the consumer market in the respect of fewer customers, possessing derivative … Read more →