The impact of colour for digital marketing

Design is a vital part of any marketing campaign, and digital marketing is no exception. For a successful campaign, many elements need to be considered – but what about colour? There’s various studies that attribute colour to a psychological response in the viewer. Can this be adapted to support a digital marketing campaign? We explore … Read more →

6 Best Android Apps For Movie Lovers

If there’s one thing that all movie lovers can’t get enough of, it’s movie apps. Movie apps don’t have to be the apps that allow you to stream movies, there are tons of different apps that can provide you with information about which movies are worth watching and which ones are better to be missed, … Read more →

The art of the “side-hustle”

For the better part of an adult life, the only thing you will spend more time on outside of work is sleeping. People identify as their job and without it can become lost, stressed and without purpose. Millennials have seen the negative impact of this mindset and are pushing for change – this has led … Read more →

Myths Regarding A Career In UX Design

UX design has been a hot topic not just inside the tech world but even outside. But, due to some buzzwords, legend belies reality. You might have heard your colleagues commenting about UX designs, but there is still quite some ignorance around this term actually. There are some myths revolving around careers in UX design, … Read more →

Telltale signs your business needs to move to the cloud

In everyday life, it’s often said to be a bad thing if someone has their head in the clouds – but, in the world of business, the difference probably couldn’t be starker. Well, this is assuming that “cloud” refers to cloud computing, the infrastructure of which can help to ease many business processes. If your … Read more →

Demonstrating the benefits of cloud technologies

The move to the cloud has been high on the business agenda in recent years; a 2017 RightScale study found that 85% of enterprises are using a hybrid cloud strategy. Few businesses are operating solely in the cloud, as organisations blend public and private cloud services with more traditional on-premise solutions. 63% of businesses, however, … Read more →

Why Vaping is Better than Traditional Smoking

All of us know that a regular cigarette is a paper tube containing shredded tobacco and a filter on one end; however, many people have no idea what a vape smoker is inhaling from. The terms vaping and electronic cigarette has led to a lot of confusion for many people, mainly because they assume that … Read more →

15 E-commerce Best Practices For Conversion Optimization

Mission Possible: 15 Maneuvers To Strike Conversion Optimization Conversion rates are likely to cause anxiety. Here’s a couple of potent remedies to make your worries disappear. The Basics of Conversion Marketing It all starts with Conversion Rate Optimization (CRO), a system called to convert visitors of the website into active buyers. Generally accepted successful e-commerce … Read more →

How Does Asset Management Software Help Your Business

In today’s overly saturated market, more and more business owners are looking for innovative and effective ways to improve and optimize their work processes. Luckily, with powerful tools such as asset management software, that is no longer a challenge. Asset management software is a tool designed for recording and tracking an asset’s life cycle, starting … Read more →

How Blogging can Help with Marketing

Most people are well aware of how important effective marketing is for their business success. Without marketing your business, you stand to fall behind and you could end up without a business at all. No matter what industry you are in, you face a lot of competition these days and being in the digital age … Read more →