What is Machine Learning? In the simplest of explanations, machine learning can be described as the process of computers learning information on their own, with little to no help from human interaction. Additionally, machine learning allows software applications to become more accurate. These processes are similar to that of predictive modeling and data mining. Machine … Read more →
The Internet is a complex world, and in order to establish your brand presence in the market, you must have the perfect Internet marketing strategy and plan in place. With the help of this plan, you effectively are able to gain a competitive edge in the market. However, the creation of an Internet marketing strategy … Read more →
According to Wikipedia, SCADA (Supervisory control and data acquisition) is a control system architecture that utilizes computers, graphical user interfaces and networked data communications for high-level process supervisory management of various projects. If you have been considering utilizing SCADA systems in your operations, then you should get in touch with Parasyn today. They will assist … Read more →
Want to make your business travelling the same as your leisure trip? Visit our page to know how you can turn your business travel much more comfortable. Travelling for business purpose on a recurring basis makes it a bit troublesome for your health and you end up feeling stressed and worried at the end of … Read more →
Apps have changed many aspects of our daily lives. From communication to navigation, there’s no doubt that you can find an app for nearly every function under the sun. According to Statista.com, as of 2017 March, there were approximately 2.8 million applications available on the Google Play Store and a further 2.2 million apps available … Read more →
If you’ve been considering how you can bring new customers into your small business, then you might want to think about how you make your transactions. In the past, accepting cash or check was often enough to keep a business running. However, with new online payments available and the fact that paying with credit card … Read more →
For the majority of people, “e-commerce” means a retailer selling directly to consumers through the Internet. However, this view is reductive and doesn’t take into account the tremendous impact it has on the world of business-to-business (B2B) commerce. Just as the average shopper benefits from the ease of ordering goods and services online, companies large … Read more →
The amount of business documents you have compiled over time can be overwhelming. It may be a large file cabinet full of paperwork or a box of documents taking up space in the corner of your office. From tax documents to vendor and client invoices, it is time to move document filing into the digital … Read more →
If you are thinking of starting your own business, there is much to consider and one thing you will need is a fully operational website. In this digital age, a business without a website will not be taken seriously and if you’re thinking this will be a big ticket item, you’ll be happy to know … Read more →
The modern consumer is more aware and conscious then ever before. For businesses, the need of the hour is to come up with an agile, responsive, and most importantly a customer-centric sales strategy. Businesses all over the world are awakening to the fact that the customer is in the driver’s seat today and they cannot … Read more →
But first of all, what is a custom-made business software? The tailor-made business software is a software specially designed to meet the problems that arise in a given organization (company, association) . These organizations then draw up a set of specifications covering all the issues and needs of society. In general, companies have their custom … Read more →
When you’re in charge of a business, it’s a given that you’re going to want to save as much money as possible. This often involves small changes that go a long way such as reusing equipment and remembering to turn off the lights. Of course, there are more drastic changes that can save you money; … Read more →
From well-known brands like McDonalds, Starbucks and Nike to smaller independent businesses, brand awareness is an essential part of creating a consumer base. There are marketing implications for brand awareness, such as visual triggers which can become an incentive to buy a certain product over a different – yet often incredibly similar – item. Here … Read more →
Every restaurateur should be looking for fresh marketing ideas. While advertising a local business might not be as easy as a digital one, there are still plenty of online and offline tips you can follow to attract new customers and increase sales. Here’s what you can do: 1. Take customer service seriously. Nothing works like … Read more →
The cloud is fast becoming a standard in business, with many organisations seeing its intrinsic value. This is thanks to the simplicity and low cost of the cloud, among its many other benefits that include scalability, flexibility and reinforced security for businesses. Cloud computing continues to disrupt the way organisations around the world do business, … Read more →
Wanting to hit the ground running with your new tech startup? Knowledge is power and being ahead of the game is vital in business. So, what do you need to know? From how to network like a seasoned pro to how to stay aware of emerging trends in your sector, this must-read list brought to … Read more →