It is very important for companies to learn the benefits of digital marketing as they are living in a modern age where smartphones are everywhere. Customers are more likely than ever to use their mobiles to research a product before buying whether that is a hotel room, piece of clothing or a car. What used … Read more →
Creating a successful business has moved on from word of mouth and now relies on a top online presence. This could be through targeted advertising or social media, as well as the superb tool of email marketing. This is a very cost-effective way of advertising a residence to travellers that can increase direct bookings and … Read more →
Consumers are so “over it.” They do not tolerate commercial interruptions on TV; if they listen to the radio, they go for those stations with a minimum of advertising; they throw those mailbox flyers in the recycle bins. The point is this: consumers are smart, they know a hard sell, they don’t want to be … Read more →
Social media campaigns are a proven way to increase conversions and traffic to any online business. They can help you to boost your brand awareness and built a relationship between your target audience and your products and services. However, there are several mistakes, which can be a cause for failure of your campaign. Let’s check … Read more →
The future of marketing has finally dawned on us and this channel is distinct from the other channels out there. Thanks to its versatile nature and the fact that digital devices usage and the internet usage is growing by leaps and bounds throughout the globe. From mobile phones to phablets and tablets, there is an … Read more →
There’s simply no denying it – the world is changing quickly from analogue to digital. And if you don’t believe me, just look around you. You’ll find at least one person with their nose buried in their smart-phone, tablet or laptop. The fact is that people are increasingly becoming internet savvy. They consume an increasingly … Read more →
From reading the news to scrolling through social media and even watching television, Americans are doing more online than ever before. Meet your customers where they are spending their time by advertising your small business on the internet! Whether you are a brick and mortar storefront, an online merchant, or a service provider, potential customers … Read more →
Setting up a marketing campaign for your business is essential if you want to survive in the market. It can be daunting about coming up with a good marketing strategy especially if you are a small business owner that just enter into the field. The following are 3 tips on how you can implement a … Read more →
Internet marketing is evolving quickly. Each year is bringing new software, hardware and new preferences. In order for internet marketing to be successful, companies need to be updated on latest trends. The market is for those who can identify the less investing resources as compared to the huge investment resources. They definitely have an added … Read more →
Just because small businesses tend to have severe budgetary constraints that prevent them from engaging in costly advertising campaigns in print or outdoors, it does not mean that they cannot publicize their businesses in any way. Email marketing can be extremely effective as an advertising tool for small businesses as the process is relatively inexpensive … Read more →
Let’s be honest. With so many changes in Google and Bing’s requirements, it can sometimes make you want to throw your hands up in despair and just get along using your own traditional marketing tactics. That’s understandable. With Google’s upgrades, crawls and algorithm more unpredictable than a British summer, you may be burnt out on … Read more →
Today, we are living in the digital revolution. In today’s world, almost everything is done online – from shopping and communicating to dating and dieting. And, advertising is no different – digital marketing is always top priority, and marketers seem to have completely forgotten about the old-school, tired and tested offline marketing methods that may … Read more →
When is the best time to think about strategies for next year’s digital marketing? Not to rush you, but it is now. Although many brands are still launching their final activities for 2015, the last few months of the year are exactly a good time to plan strategies for 2016 and forestall competition. Besides, web … Read more →
Mobile marketing refers to a series of inter-twined marketing activities and processes that are carried out on mobile devices, such as mobile phones, smartphones and tablets. There is a great promise for advertisers in the mobile market, which continues to grow year after year on the basis of distinguishing features, such as accessibility, cost-effectiveness and … Read more →
In 2013 there were an estimated 3.6 billion active email accounts – roughly half of the world’s population. Admittedly, a lot of those will represent individuals with multiple accounts but it’s still an impressive figure. You’ll never reach a large proportion of these accounts without orchestrating the biggest unsolicited spam mail campaign in history but … Read more →
Twitter has become increasingly popular as an online marketing platform for many businesses. With this social network, you can keep track of recent developments in your industry, connect with like-minded people and get word out about your products or services. Here are some Twitter marketing tips which will enhance your chances of success. 1. Include … Read more →