Analytics

Role of Data Analytics in IoT

April 24, 2018
Thumbnail image for Role of Data Analytics in IoT

Today, new sensor, mobile and wireless technologies are leading to the evolution of Internet of Things (IoT). Importantly, the true business value of the IoT lies in analytics apart from hardware novelties. Data analytics is examined as a procedure to examine small and big data sets with different properties to extract conclusions from the data […]

Read the full article →

Predictive Analytics for Small Businesses

March 8, 2018
Thumbnail image for Predictive Analytics for Small Businesses

If you could always accurately predict the future, your business would be the most successful in the world. But you can’t so that, so you are left with the next best option – using data to put together a predictive analysis. Even though this isn’t always 100% accurate, it will put you ahead of most […]

Read the full article →

Big Data, Intelligent Data and the Future of Data Analytics

December 5, 2017
Thumbnail image for Big Data, Intelligent Data and the Future of Data Analytics

The importance big data has in modern advertising strategies is unmistakable. It has completely transformed the way business owners manage their enterprises and is actively being used to help companies identify and utilize new business opportunities and focus their advertising campaigns only on those most likely to make a purchase. Yet, being presented with large […]

Read the full article →

3 Critical SMB Analytics That You Need to Pay Attention To

July 21, 2017
Thumbnail image for 3 Critical SMB Analytics That You Need to Pay Attention To

Allow you to understand small and middle market segments which will allow them to create valid strategies and direct resources the right way. This is how SMBs will be able to go a step further and leave the “experimentation zone” and sail into the massive market armed with facts. All successful companies rely on important […]

Read the full article →

11 Free Keyword Research Tools to Find the Right Keywords

May 11, 2017
Thumbnail image for 11 Free Keyword Research Tools to Find the Right Keywords

Keyword research is an ongoing activity that must proceed continually. But before you put any of your article out in public, you should always ask yourself; “Will my audience be able to find this piece of content easily?” This is exactly what keyword targeting aims to achieve. As you must know, the only way to […]

Read the full article →

Know your eCommerce Toolkit

June 22, 2016
Thumbnail image for Know your eCommerce Toolkit

The eCommerce industry is growing at a rapid rate, attracting a plethora of merchants and customers to the boisterous digital world. Running an eCommerce website is a profitable endeavor, but also something that demands a constant investment of time and funds. The good news is that assembling a proper toolkit serves as the best way […]

Read the full article →