Search Engine Optimization (SEO)

Basic Internet Marketing Tools for Online Businesses


With businesses popping up anytime and anywhere, making a living in any business venture today surely is a very tough challenge. Whether your business is big or small, in the age of the Internet, you need to establish your business’ exposure online. Fortunately, there are many Internet marketing tools and techniques that can be used for any type of business. It just goes down to learning what they are, and knowing which ones to use for a particular purpose.Below are some basic Internet marketing tools for online businesses:

  • Search Engine Optimization (SEO) – is a very efficient Internet marketing tool for improving the quality and volume of traffic going into your website. It involves a combination of “off-page” and “on-page” strategies that are designed to carry out your business goals. Hiring a reputable SEO company can help provide you effective strategies regarding SEO.

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Easy Ways How to Attract New Clients and Become Extremely Competitive Online

In this day and age, the Internet has become a very big factor in our daily lives. As time passes, more and more businesses are getting into using the Internet as part of their marketing strategy to attract customers and become extremely competitive online. However, many other businesses are still clueless on how to make use of the Internet to their advantage.

There are some businesses that have a website but they are not sure how to make full use of it and they end up thinking that there is no one visiting their site. If your brand is well known already such as that of Apple, Sony or McDonald’s, then the work for web marketing is not that difficult as compared to an unknown brand. If your brand isn’t well known, then attracting prospective clients to your website will really take time and lots of effort.

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What Does Google Analytics Tell You About Your Site

Google Analytics is a wonderful tool for any webmaster, but what many of us may be ignoring might just be the most important part of Analytics. Tracking site search can hold valuable information about your site and the searchers that use your site. Many of us overlook this data in favour of the easier to … Read more →

Off Page Search Engine Optimization

You can make use of other’s websites to promote and attract traffic towards yours. The category of SEO in which you tries to drive traffic from external websites is known as Off Page Search Engine Optimization. Here are a few commonly used Off Page SEO techniques. Social Networking Sites Social networking sites are a great … Read more →

Considerations before hiring a SEO consultant to optimize your website

Not everybody is aware of the importance of ranking well in the search engines, Google, Bing etc., but the more online experience you get the more you’ll start to become aware that the reason you’re not getting much traffic to your website is because people are not finding it due to low search engine rankings. … Read more →

Simple Methods of Link Building for SEO

Search Engine Optimization (SEO) has been used mostly for developing better links. Having a large number of links means having a large number of people for getting in to the site as well as also increasing popularity of that web site. This process is somewhere related to the success of that business as it offers … Read more →

Top 3 Search Engine Optimization Tips for Beginners

If you’re a newborn webmaster/blogger or you don’t have much clue about Search Engine Optimization (SEO) yet, this is for you. However, if you’re already experienced in that field, this article will not learn you anything new. But since so many new website owners enters the Internet each day, it’s important to continue to educate … Read more →

10 Essential WordPress Plugins for Affiliate Marketers

WordPress has garnered much love from the blog community for its ease of installation, ease of configuration, and ease of modification. Many sites are even starting to use it as a content-management system (CMS) to drive the entire site, not just the blog or news portions. The power of WordPress really shines when you begin … Read more →

Google To Be Investigated By The European Union

The European Commission has received three complaints over Google and now intend to start an investigation. The three complaints are from Foundem, a UK-based “price compare”-portal, French legaladvice search engine ejustice.fr and german Ciao, a company below Microsoft. Foundem believes that Google’s search algorithms place Foundem’s pages worse in Google, because Foundem is a competing … Read more →

Matt Cutts On How PageRank Flows From Twitter & Facebook

A new webmaster video has been released from Matt Cutts, where he talks about how Google see links from Twitter and Facebook coming to your site and how the PageRank flows from these sites as well. If you’re a webmaster or a blogger, it might be a good idea to follow @googlewmc on Twitter to … Read more →

SEO Was Yesterday – Now Comes NFO (Facebook)

SEO, Search Engine Optmization, is what bloggers (and companies) do, to get as high a rank in the search engines as possible. Something you should always aim to do if you’re interested in search engine traffic finding their way to your site. Now there’s a new concept on its way: News Feed Optimization (NFO). Recent … Read more →

Thesis 1.6 Has Arrived – SEO Optimized WordPress Theme

I’m using the Thesis theme for my WordPress blogs since August 31st on TechPatio.com and since the beginning of ApplePatio.com too. It’s a great search engine optimized theme with lots of features. Some of the major changes in 1.6 compared to 1.5 are: Design and color options built-in to the theme settings. Automatic dropdown navigation … Read more →

Why “Comment Reply Notification” Is A Must Have Plugin For Your Blog – Otherwise…

… you could be missing out on some sweet commenting action! Allow me to explain: When it comes to WordPress, there’s usually three kinds of bloggers (more or less): Those with a pretty standard WordPress installation and no “subscribe to comments”-plugin whatsoever. Those with some 3rd party comment-system like Disqus or similar, that handles it … Read more →