The world of news has been in a turbulent place for a few years now, and it is undoubted that the boom of the Internet has been partly to blame. Despite the many advantages of worldwide connections from computer to computer for the newsgathering process, newspaper sales have been heavily in decline – resulting in many professionals losing their jobs in an already competitive environment.
However, the iPad has come into save the day, and now with apps such as The Daily (the new newspaper exclusively for the tablet device from Rupert Murdoch), media outlets are getting the confidence to explore this platform with more vigor. The only problem now is this: how can these new pieces of technology be monetized effectively?